About Forever Living

Rex G. Maughan
CEO Forever Living Products
Founded in 1978 on little more than dreams and hard work, Forever Living is now a multi-billion dollar company, based in Scottsdale, Arizona, that manufactures and sells dozens of wellness and beauty products. People just like you distribute these life-enhancing products, providing you the opportunity to own your own business and secure your financial future with a proven plan. With over nine and a half million distributors in over 155  countries, Forever Living offers the once in a lifetime opportunity of living a healthier, wealthier life.

Rex proposed a very simple business idea to his closest family and friends. Offer consumable products to the public that are proven to promote lasting wellness and health—and do it in a personal way. Instead of dumping big bucks into traditional advertising, compensate anyone willing to share these products with their family and friends.

Simple Business. High Values.

The caliber of our products and the simplicity of our business plan means anyone can improve their quality of life. Some begin as customers in search of better health products, and they can’t help but share their great product experiences. Others see the business potential immediately and start a successful home-based business.

With millions of people just like you who have the same goals in life—better health and financial freedom—Forever Living Products is successful because it values what you value. It gives you the tools to take control and live the life you’ve always wanted.


Management Team

Forever Living Product’s Mission Statement

‘We will create a profitable environment where individuals can, with dignity, be what they want to be: where integrity, empathy and fun are our guides. We will create and cherish a passion for, and belief in, our company, our products and our industry. We will seek knowledge and balance and above all, we will be courageous as we lead our company and distributors.’


The faces behind Forever Living aren’t those of executives, marketers, sales people, and computer technicians, they’re the faces of our family.

When Rex Maughan created Forever Living in 1978, he did it to provide his friends and family with a higher quality of life. And that meant creating a company with a higher quality of business. A business where every choice is made with integrity. And every employee is family.

Get to know who we are, and you’ll see why Forever Living is so much more than just another company.